If you’re planning your first trip to South Korea, Seoul is likely to be at the top of your list. This modern yet deeply traditional capital offers something for every kind of traveler—from ancient palaces and peaceful hanok villages to vibrant shopping streets and futuristic architecture. With so much to see and do, it’s easy to feel overwhelmed. So here’s a curated list of the top 10 tourist attractions in Seoul, perfect for first-timers or returning visitors.
Gyeongbokgung Palace
Gyeongbokgung is the most iconic and historically significant palace in Seoul. Built in 1395 during the Joseon Dynasty, it has been restored to showcase Korea’s royal heritage. Walking through its grand courtyards and colorful gates feels like stepping back in time. You can also watch the changing of the guard ceremony held multiple times a day. Renting a traditional hanbok costume gives you free admission and adds a cultural twist to your experience.
Bukchon Hanok Village
Just a short walk from Gyeongbokgung, Bukchon Hanok Village is a preserved neighborhood filled with traditional Korean houses, called hanoks. The narrow, hilly lanes are perfect for wandering with a camera. Many hanoks here operate as cafés, art galleries, or guesthouses, offering you a chance to see how old meets new. It’s one of the best spots in Seoul for authentic, picturesque views.
Namsan Seoul Tower
Rising above the city on Namsan Mountain, N Seoul Tower offers panoramic views of Seoul’s skyline. Whether you take the cable car or hike to the top, the journey is worth it. Once you reach the observation deck, you’ll see the city in all directions, especially stunning at sunset. Don’t forget to check out the Love Locks fence where couples leave padlocks to symbolize their relationship.
Myeongdong Shopping District
If shopping is on your agenda, Myeongdong is your paradise. This pedestrian-friendly area is packed with Korean beauty shops, fashion retailers, and international brands. Beyond shopping, Myeongdong is famous for its street food. Try tteokbokki (spicy rice cakes), grilled cheese lobster tails, or the famous tornado potato. Many of the vendors speak basic English, and menus are often picture-based, making it accessible to all.
Changdeokgung Palace and Huwon Secret Garden
While Gyeongbokgung is grand, Changdeokgung Palace is known for its harmony with nature. It’s a UNESCO World Heritage site with a beautiful layout and unique garden called Huwon, or the Secret Garden. Guided tours of the garden offer insight into Korean landscaping and royal leisure spaces. If you love history and nature, this spot should not be skipped.
Insadong Cultural Street
Insadong is where traditional Korean culture thrives. This artsy neighborhood is home to antique shops, calligraphy studios, tea houses, and traditional craft stores. It’s the perfect place to buy authentic souvenirs such as handmade fans, pottery, or hanji paper products. The vibe is relaxed and pedestrian-friendly, ideal for a slow afternoon walk after visiting the palaces nearby.
Gwangjang Market
Want to eat like a local? Gwangjang Market is one of the oldest and most beloved food markets in Seoul. Here, you’ll find bindaetteok (mung bean pancakes), mayak gimbap (addictive mini rice rolls), and knife-cut noodle soups being made in front of you. The market is loud, energetic, and full of character. It’s also where many locals go for affordable, authentic meals. Arrive hungry and don’t be afraid to sit at a shared table.
👉 For a deeper look at Gwangjang Market food experiences, check out this travel video I made here
Dongdaemun Design Plaza (DDP)
Designed by world-famous architect Zaha Hadid, DDP is one of Seoul’s most modern architectural landmarks. It hosts exhibitions, fashion events, and cultural festivals all year round. Even if there are no events happening, the futuristic curves of the building and the LED rose garden outside make for fantastic photo opportunities. At night, it’s beautifully lit and often filled with young people hanging out.
Starfield COEX Library
Located inside COEX Mall in Gangnam, the Starfield Library is a public space that blends literature with design. Towering bookshelves and soft lighting create a serene atmosphere in the middle of a bustling shopping center. While not a traditional tourist attraction, this library is Instagram-famous and gives you a peaceful break from your sightseeing schedule.
Han River Parks
The Han River is central to life in Seoul. Along its banks are numerous parks where locals go to jog, picnic, or just relax. Renting a bike and cycling along the riverside path is a popular activity, especially in the spring or autumn. You can also enjoy fried chicken delivery to the park or take a river cruise for a unique view of the city skyline.
Planning Tips and How to Maximize Your Experience
Seoul is a big city with a lot to explore, but it’s also incredibly efficient. Here are some quick tips to help you get the most out of your trip:
Use a T-money card for buses and subway rides
Download Korean apps like Naver Map or KakaoMap for more accurate directions
Visit palaces early in the day to avoid large tour groups
Combine nearby attractions (e.g., Gyeongbokgung + Bukchon + Insadong) in one day
Try staying in different districts (like Myeongdong vs Hongdae) to experience different sides of the city
If you’re planning to hit several attractions, the Discover Seoul Pass may save you money. It offers free or discounted access to dozens of museums, palaces, and tour experiences. You can even use it as a transit card.
👉 Learn more and check prices for the Discover Seoul Pass here
Seoul is a city where centuries-old palaces exist beside skyscrapers, and where you can eat $3 street food or enjoy a Michelin-starred meal in the same neighborhood. It’s this contrast—this harmony—that makes Seoul one of the most fascinating cities in the world. Whether you’re into history, food, design, or just exploring new cultures, Seoul has more than enough to keep you coming back.