Selling property without a real estate agent used to be a daunting task. But in 2025, with a range of digital platforms now available, homeowners and independent sellers have more power and tools than ever to go the DIY route. Whether you’re trying to avoid commission fees, maintain control over your sale, or simply like doing things your way, selling without an agent is becoming a smart and viable option—especially with the right platform.
In this guide, we’ll explore the top websites and tools that help you list, market, and manage your home sale from start to finish—without involving a traditional real estate agent.
Zillow For Sale By Owner (FSBO): The US Favorite
Zillow is one of the most visited real estate websites in the world. Their FSBO (For Sale By Owner) section allows individual homeowners to list their properties directly. You can add photos, descriptions, set your price, and update your listing at any time.
Zillow also offers exposure through its app and syndication network, helping your listing get seen by thousands of potential buyers. If you’re based in the US, this is one of the strongest tools to begin with. Learn more through Zillow’s FSBO listing portal.
Redfin Owner Listings: Some Agent Help, Low Fees
Redfin lets homeowners list their properties for sale, and in some markets, they offer a “Redfin Direct” option where buyers can purchase without an agent. Redfin provides analytics tools and allows you to market your home with low listing fees compared to traditional brokerages.
It’s best suited for sellers who want a hybrid experience: mostly DIY, but with some professional support. Check what’s available in your region on Redfin’s seller guide.
FSBO.com: Built for DIY Sellers
FSBO.com is dedicated entirely to For Sale By Owner listings. You can create a property page, get your listing on the MLS (for an additional fee), and even order yard signs and legal forms through the platform.
The platform offers strong SEO visibility and allows you to reach buyers without having to pay standard 5–6% real estate commission. See their seller packages on FSBO.com’s homepage.
Houzeo: Modern FSBO Platform with MLS Access
Houzeo is designed for homeowners who want to list on the MLS without hiring a full-service agent. The platform simplifies paperwork, offers digital signatures, and even includes offer management tools. It’s very popular with tech-savvy sellers in the US.
With Houzeo, you can choose a flat-fee package that includes local MLS exposure, helping your home reach buyer agents and online shoppers alike. Start with Houzeo’s listing plans.
Facebook Marketplace: Free and Local
If you’re looking for a no-cost option with strong local reach, Facebook Marketplace can be surprisingly effective. You can post photos, add a description, and communicate with interested buyers directly through Messenger.
While it lacks formal tools for closing or contracts, many sellers use this platform to find early interest or test market response before paying to list on more formal sites.
Realtor.com FSBO: Less Common, Still Useful
Although Realtor.com leans more toward agent-backed listings, it still allows FSBO entries in some markets. You may need to go through a third-party flat-fee MLS service to have your property show up there.
If you want wide reach across US home buyers, it’s worth checking if your local MLS syndicates listings to Realtor.com. Use their owner resources to find more details.
HomeFinder: Simple Listings Without the Frills
HomeFinder is a clean, straightforward platform for listing homes without an agent. It’s not as widely known as Zillow or Redfin, but it still provides good visibility—especially for regional sales in the Midwest and South of the US.
It’s also a useful place for investors or landlords selling multiple properties. See current listings and options at HomeFinder’s site.
Gumtree (UK, Australia): FSBO-Friendly Classifieds
Outside the US, Gumtree is a powerful classifieds platform in the UK, Australia, and South Africa. You can list your property for free, connect with buyers, and manage the sale independently. Though it doesn’t offer legal tools, it’s widely used for off-market or budget-conscious transactions.
Make sure to vet inquiries carefully and arrange secure viewings. Start listing on Gumtree property section.
Zillow Canada & DuProprio (Canada)
In Canada, options vary by province. DuProprio is a French-Canadian platform that supports agent-free sales with marketing, photography, and legal help for a flat fee. It’s ideal for sellers in Quebec.
Zillow Canada allows free listings as well, with decent reach and no commission. Sellers can edit and promote listings themselves. Visit DuProprio’s homepage or Zillow Canada.
Things to Prepare When Selling Without an Agent
To succeed as an independent seller, here’s what you’ll need:
High-quality photos and videos of your property
Accurate pricing (consider a professional appraisal or online estimator)
Legal documents such as disclosures, purchase agreements, and contracts
Willingness to schedule and host showings yourself
Understanding of your local closing process
You may also want to hire a real estate attorney to help with the final paperwork.
Choosing the Right Platform for Your Situation
Selling without an agent isn’t for everyone, but it can save you thousands in commissions and give you full control over your sale. Whether you choose a dedicated FSBO platform like Houzeo or a general marketplace like Facebook, your success depends on preparation and the right tools.
Evaluate each platform based on location, budget, visibility, and the kind of support you might need. With the right listing strategy and confidence in your negotiation skills, selling solo can be both empowering and financially rewarding.