If you’re planning a luxury stay in the heart of Seoul, Lotte Hotel is one of the most prestigious and convenient options in the city. But many travelers don’t realize this hotel actually has two distinct towers: the Main Tower and the Executive Tower. While both are under the Lotte Hotel Seoul brand and share many facilities, they offer very different guest experiences.
This blog post will help you decide which one is right for you by breaking down the key differences, pros, and considerations between the Main Tower and Executive Tower.
Location and Accessibility
Both the Main Tower and Executive Tower are part of the same hotel complex located in Myeongdong, one of Seoul’s most central and vibrant neighborhoods. They are directly connected to Lotte Department Store and Lotte Duty Free, and you can walk to City Hall, Gwanghwamun, and Namdaemun Market within minutes. The hotel also has underground access to Euljiro 1-ga Station, so getting around the city is incredibly easy.
If location is your top priority, both towers deliver equally well.
👉 Check the exact location on Google Maps
Room Design and Amenities
Main Tower
The Main Tower has a more classic business-hotel feel. The rooms are slightly older in design but still clean, comfortable, and fully equipped. You’ll find dark wood tones, plush bedding, and modern controls for lights and curtains via tablet. Bathrooms offer standard hotel-quality marble finishes and amenities like Molton Brown toiletries.
Room sizes vary, but generally the Main Tower rooms are compact yet efficient, especially for solo travelers or couples.
Executive Tower
The Executive Tower is essentially a hotel-within-a-hotel. After a full renovation in recent years, it now feels like a modern boutique hotel. Rooms are larger, the décor is more refined, and you’ll notice premium materials, softer color palettes, and a luxury atmosphere.
Diptyque toiletries, heated floors in the bathroom, large soaking tubs, and even Dyson hairdryers are part of the experience here. Some suites come with panoramic views of the city or Namsan Tower.
For guests who value room aesthetics and higher comfort, the Executive Tower wins clearly.
Service Experience and Check-in Process
One of the biggest differences lies in service.
Main Tower
Standard check-in at the Main Tower is efficient but can get crowded during peak hours. You’ll access all the hotel’s shared facilities from here, including the pool, fitness center, spa, and various restaurants. The vibe is a bit more business-oriented, with many guests being corporate travelers or tourists with package deals.
Executive Tower
The Executive Tower has its own private entrance and reception area. Check-in is done on the 14th floor in a quiet, lounge-like space. You’re welcomed with a drink and a more personalized touch. The staff-to-guest ratio feels higher, and the overall experience is smoother, more discreet, and far more premium.
This alone makes the Executive Tower a popular pick for honeymooners, celebrities, and business travelers who prefer privacy.
Lounge Access and Extras
Guests staying in the Executive Tower typically get complimentary access to the La Cime Executive Lounge, which offers:
Breakfast (both Western and Korean options)
Afternoon tea with light snacks
Evening cocktail hour with wine, champagne, and finger food
You can easily save $100+ per day by utilizing the lounge for meals and drinks.
Guests in the Main Tower can access the lounge only if they book specific room types or add lounge access for an extra fee.
Dining and Facilities
Both towers share the same restaurants and facilities. Highlights include:
Pierre Gagnaire à Séoul: A Michelin-starred French restaurant with stunning city views
Momoyama: A sleek Japanese dining option with an excellent sake selection
Peninsula Lounge & Bar: For cocktails and live piano in the evening
Sulwhasoo Spa: Located within the hotel complex, offering luxury Korean skincare treatments
Indoor swimming pool, gym, and sauna: Clean and well-maintained, although the sauna is not always included in standard bookings
If you’re staying in either tower, you’ll have easy access to all of these.
Price Comparison
Here’s where many travelers make their decision.
Main Tower rooms typically start around $200–$250 USD per night
Executive Tower rooms usually begin at $350–$450 USD per night
The price gap can be significant depending on the season and room type, but remember that the Executive Tower includes more value (larger rooms, lounge access, exclusive check-in, luxury amenities). If you’re looking for the best value, it’s often worth checking for special deals or upgrade packages.
👉 Compare live prices and availability here
Who Should Stay Where?
Choose the Main Tower if:
You’re on a moderate budget
You want a central location with solid comfort
You plan to spend more time exploring the city than in your room
Choose the Executive Tower if:
You value luxury and privacy
You’re traveling for a honeymoon, anniversary, or special occasion
You want lounge access, quieter service, and a more personalized stay
Overall Recommendation Based on Travel Style
For most travelers, the Main Tower is already a top-tier stay thanks to its location, reputation, and comfort. But if you’re someone who notices the difference between 4-star and 5-star touches, the Executive Tower will definitely enhance your experience.
If you’re coming to Seoul for business or short city sightseeing, the Main Tower will suit you perfectly. But if you’re staying for longer, traveling as a couple, or want a relaxing base with upscale extras, the Executive Tower is worth every penny.
👉 Book your stay directly at Lotte Hotel Seoul
Whether you pick the Main Tower or the Executive Tower, you’ll be staying in one of the best locations in Seoul with access to world-class service, comfort, and everything the city has to offer right at your doorstep.