The Air Jordan 3 “Seoul” is back, and sneakerheads around the world are buzzing about the 2025 version. Whether you’re a longtime fan of the silhouette or just discovering the magic of Korean-themed Jordans, this guide is designed to help you understand everything about the Jordan 3 Seoul 2025 release. We’ll go over its design updates, release details, how to buy them, and what makes this edition so unique.
A Look Back: The Legacy of the Jordan 3 “Seoul”
The original Jordan 3 “Seoul” was released in 2018 and quickly became one of the most coveted region-exclusive Jordans. Inspired by the South Korean flag and national pride, it celebrated Korea’s cultural influence and growing presence in global streetwear.
The 2025 version, often referred to as “Seoul 2.0,” builds on that legacy while introducing fresh design elements that make it stand out from the original drop.
Release Date and Retail Price
The Jordan 3 Seoul 2025 is set to release on May 17, 2025, and is expected to retail for $200 USD. It will drop in limited quantities, making it one of the more exclusive releases of the year.
Nike has confirmed that the release will be available via a SNKRS app draw as well as select retailers. Make sure to mark your calendar and set multiple reminders.
👉 Check the Nike SNKRS App for live release info
What’s New in the 2025 Edition
The 2025 Seoul version retains the iconic elements of the Jordan 3 silhouette but brings a few key upgrades:
White tumbled leather upper: Classic and clean, offering a neutral base
Elephant print overlays: A signature of Jordan 3s, now more refined
Blue and red accents: Symbolizing the Taeguk (South Korean flag)
Korean flag patch on tongue: On the left shoe, while the Jumpman logo sits on the right
Interior tongue text: Korean characters “꿈” (Dream) and “정” (Emotional Bond), representing Korean identity and ambition
Aged midsole: A vintage yellowed tone for a heritage look
These cultural details make the shoe not only stylish but also meaningful for fans of Korean culture and design.
Where and How to Buy the Jordan 3 Seoul 2025
Because of its limited nature, getting your hands on a pair of Jordan 3 Seoul 2025s won’t be easy. But with proper preparation, your chances can significantly improve.
Here’s where to look:
Nike SNKRS App
Nike will hold a draw on release day through its SNKRS platform. Make sure your account is updated, and your notifications are on.
Raffle-Only Retailers
Boutiques like KITH, Undefeated, and Concepts are known to carry limited Jordans and will likely hold raffles.
👉 Check KITH raffle info
👉 See Undefeated releases
👉 Enter Concepts raffles
Check each site for local or global availability, as not all will ship internationally.
Korean Retailers
If you’re in South Korea or can access Korean proxy shopping services, local stores such as ABC Mart Grand Stage and A-Land may carry them.
Korean sites may require identity verification or use Korean-only platforms, so using a Korean friend or proxy service may help.
Resale Platforms
If you miss the initial drop, resale will be your next best option. Expect prices to jump to $300–$600 depending on size and hype.
👉 Search on StockX
👉 Browse listings on GOAT
👉 Check Flight Club inventory
Make sure to compare prices before purchasing, as values may fluctuate dramatically in the first few days after release.
Tips for Boosting Your Chances
Join Multiple Raffles: The more raffles you enter, the better your chances. Use different email addresses if allowed.
Use Fast Payment Methods: Have Apple Pay or PayPal set up on your phone to check out faster.
Use Proxies or Friends: If you’re located outside Korea or the US, ask friends in those countries to help enter raffles or purchase on your behalf.
Follow Drop Monitors: Instagram, Twitter, and Discord groups often post real-time alerts about restocks or raffles.
Try Local Sneaker Communities: If you’re in cities like Seoul, Tokyo, LA, or London, check Facebook groups or forums where local sneakerheads sell at reasonable prices.
Will There Be a Wider Global Release?
So far, this release is being marketed as region-focused, with a heavy emphasis on Korean identity. While it’s not as limited as the original 2018 version (which was Korea-only), the 2025 version still leans toward a niche drop. If you’re outside of Korea, don’t rely on your local Foot Locker or mall store. Online is your best shot.
That said, Nike has been expanding regional exclusives into broader releases months later. So if you miss the initial drop, keep your eyes open for future restocks or special editions.
Who Will Love the Jordan 3 Seoul 2025?
This sneaker is perfect for:
Collectors of rare Jordan 3s
Fans of Korean design, fashion, or streetwear
Anyone interested in culturally inspired sneakers
Resellers looking for a short-term flip (though long-term value seems promising too)
Even if you’re not a die-hard sneaker collector, the symbolic design, heritage storytelling, and clean colorway make this a great piece for both wearing and displaying.
Future Resale Value Outlook
The 2018 Jordan 3 Seoul has seen resale prices rise to over $1000 for deadstock pairs. While the 2025 version may not reach that level immediately, strong demand and limited supply are likely to create healthy resale activity. For investors in the sneaker world, this pair has solid long-term potential.
Stay Ahead of the Drop
The Jordan 3 Seoul 2025 is more than just a sneaker release. It’s a story of cultural pride, heritage, and streetwear innovation. Whether you’re a collector, a fashion enthusiast, or someone who just loves clean design, this drop is worth your attention.
Keep tabs on raffles, prepare your accounts, and if you miss out on the first release, keep watching trusted platforms for resale opportunities.
👉 Start your sneaker hunt on Nike SNKRS
Want more exclusive sneaker release guides? Stay tuned for upcoming articles featuring 2025’s top drops.