Ever since Solo Leveling exploded in popularity—first as a light novel, then as a webtoon, and now as a globally streamed anime—fans have been asking one big question: Where can I buy Solo Leveling merch? Whether you’re hunting for a Sung Jin-Woo action figure, an official art poster, or a T-shirt that doesn’t look like it came from a bootleg website, this guide will walk you through the best places to find official and high-quality Solo Leveling merchandise.
We’ll explore everything from figures and apparel to limited-edition releases, with a mix of international and Korea-based shops that offer worldwide shipping. If you’re a collector or just want to show your love for Jin-Woo and his shadow army, here’s where to start.
What Kind of Solo Leveling Merch Is Available?
Before we get into the “where,” let’s talk about the “what.” Since Solo Leveling now spans multiple media platforms, merch is coming from different sources—webtoon publishers, anime studios, toy companies, and even K-pop-style apparel brands.
Common types of Solo Leveling merchandise include:
Figures and Statues (PVC, scale, Nendoroid-style)
Posters and Wall Scrolls (artwork from the anime or manhwa)
Acrylic Stands and Keychains
T-shirts, Hoodies, and Streetwear
Art Books and Collector’s Editions
Mugs, Mousepads, Phone Cases
Cosplay Gear and Props (Jin-Woo’s dagger, Black Heart armor)
The merch landscape is evolving quickly, especially with the anime bringing in a new wave of fans. So where can you actually buy this stuff?
1. AmiAmi (Japan)
AmiAmi is one of Japan’s most trusted figure and anime merch retailers. They’ve stocked multiple Solo Leveling items, especially after the anime release.
What you’ll find:
High-quality figures (including pre-orders)
Acrylic stands and keychains
Pre-painted statues and scale figures by companies like Good Smile Company or Kotobukiya
Why shop here:
International shipping available
Authenticity guaranteed
Early access to new figure releases
Shipping tip: Combine multiple items in one order to save on shipping costs.
2. Good Smile Company (Official Website)
Good Smile Company is known for their anime figures and Nendoroids. They’ve already released a Sung Jin-Woo Nendoroid, and more products are likely in the pipeline.
Available now:
Sung Jin-Woo Nendoroid figure (with shadow blades and expressions)
Future plans for Figma and scale figures
Why shop here:
Direct from manufacturer
Limited edition items and exclusives
High quality and accurate to the anime/webtoon style
Keep an eye on their site around major anime events like Wonder Festival or Anime Expo.
3. Korean Online Stores – With Global Shipping
Since Solo Leveling originated in Korea, some of the best and earliest merch comes from Korean platforms. The catch? You may need to use a Korean shopping proxy or choose stores that offer English interfaces.
Best stores to check:
Naver Store & SmartStore (웹툰 굿즈)
Some Korean artists sell official collaboration products here.Kpopmerch.com or Harum.io
These sites curate Korean anime and K-pop goods and offer global shipping, often at a markup.Coupang Global
Offers selected Solo Leveling merch for overseas customers, including artbooks and posters.
What to expect:
Manhwa-based designs
Early-release products tied to the webtoon fandom
Korean-language packaging
If you’re a fan of the original webtoon art style (not just the anime), these stores are gold mines.
4. Crunchyroll Store (USA / EU)
Crunchyroll is one of the few major Western retailers carrying officially licensed anime merch, including Solo Leveling.
Available items:
Exclusive T-shirts and hoodies
Anime-themed accessories
Wall art and posters
Why shop here:
Ships to the US and much of Europe
Licensed by the anime production committee
Often runs discounts and pre-order bonuses
This is a great option if you’re looking for official anime merchandise without dealing with international shipping or customs delays.
5. BoxLunch / Hot Topic
Both BoxLunch and Hot Topic have started stocking anime merchandise beyond the usual top-tier franchises. As Solo Leveling gains global recognition, merch has started to appear in both stores—especially apparel.
What to look for:
Graphic tees with Jin-Woo or shadow army designs
Stickers and accessories
In-store promos during anime premieres
Bonus: BoxLunch often donates meals with every purchase, so you can support a cause while shopping.
6. Etsy and Fan-Made Merch
If you’re okay with unofficial products and want something truly unique, Etsy is full of independent artists creating Solo Leveling fan art and custom merchandise.
Popular Etsy items:
Hand-painted posters
Shadow Soldier enamel pins
Jin-Woo-inspired jewelry
Manga-style phone cases
Just search for “Solo Leveling merch” and filter by item type or region. Be sure to check reviews and item descriptions for print quality or sizing info.
Note: These items are not licensed, but they often reflect the passion and artistry of the fandom.
7. Anime Convention Merch Booths
If you’re attending an anime convention this year (Anime Expo, Otakon, Anime NYC, etc.), don’t skip the vendor floor or artist alley.
What you might find:
Limited-edition prints of Solo Leveling characters
Custom figures or keychains
Autographed items (if any guests are attending)
Conventions often feature early previews of new merch or pop-up stores by major publishers like D&C Webtoon, Aniplex, or even Webtoon itself.
What to Watch Out for When Buying Online
Unfortunately, with Solo Leveling’s popularity comes an influx of bootleg merchandise. Here’s how to avoid wasting your money:
Avoid unlicensed sites with generic product images
Look for official seals or branding (Aniplex, D&C Media, Webtoon)
Be cautious of too-good-to-be-true prices for high-end figures
Read reviews—especially for Etsy or independent shops
Buy from trusted retailers like AmiAmi, Crunchyroll Store, or Good Smile Company
Where to Buy Based on What You’re Looking For
| Item Type | Best Store(s) |
|---|---|
| High-end Figures | AmiAmi, Good Smile Company, Aniplex Store |
| T-shirts & Apparel | Crunchyroll Store, BoxLunch, Hot Topic |
| Korean-style Goods | Harum.io, Naver SmartStore, KpopMerch |
| Webtoon-Themed Art | Etsy, Artist Alley at Conventions |
| Anime Posters | Crunchyroll, Aniplex pop-up stores |
| Budget Accessories | Amazon (carefully vetted), AliExpress (check authenticity) |
The World of Solo Leveling Merch Is Just Getting Started
With Solo Leveling’s anime adaptation gaining momentum and global fanbases expanding, the variety of merchandise will only grow. Whether you’re looking to start a collection, decorate your room with iconic Jin-Woo artwork, or just wear a subtle reference on your hoodie, there’s something out there for every type of fan.
Just remember—figures and collectibles may go out of stock fast, and exclusive drops happen without much warning. If you see an item you love, don’t wait too long. Happy collecting, and may your next unboxing feel as satisfying as opening a B-rank gate.